WOW launches London-Delhi flight via Iceland

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Rapidly expanding Icelandic LCC WOW Air has started its strategic shift toward Asia, firming plans to launch flights between Reykjavik in Iceland and Delhi in India. One-way fares will start at $199 and WOW premium seats will be available for $699. according to a media release from the airline.

Wow Air, which plans to fly its new Airbus A330neo aircraft to Delhi, will have to compete with Middle Eastern carriers such as Emirates and Etihad Airways that now dominate passenger traffic from India to the West. So passengers travelling to the U.S. will have a stop over at Reykjavik - acting as a hub for the airline - and then take a Wow flight to the US.

"While the Wow basic introductory fare will be priced at Rs 13,499 with taxes, the "Wow premium" fares at the other end will be priced from Rs 46,599 onwards including taxes", the airline's founder and chief executive officer Skuli Mogensen said.

However, this one-way fair under the "Wow basic" category includes all taxes but excludes meal and check in baggage, which will be charged separately.

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Wow's new route is available from New York City (Newark), Boston, Baltimore, Chicago, Pittsburgh, Detroit, San Francisco, Los Angeles, and St. Louis, and those ultra-cheap tickets are selling out quickly. "We will always be 30-50% cheaper than fares on other airlines on the routes we fly on", Mogensen said. "Fares can absorb the rising crude oil prices unless it breaches the United States dollars 100 mark", he told PTI. As of spring 2018, the airline services 39 destinations across Europe and North America including Dublin, London, Paris, Berlin, and Copenhagen.

According to airline's website, travellers to NY will take 20 hours and would stop over for a couple of hours at Iceland's capital Reykjavik.

"Our target segment is a customer for whom it is not acceptable to waste money", Mogensen said. In recent years the cross Atlantic stop-over flights have been the major driver of growth for WOW air.

It should also be noted that the airline does not offer refunds on these tickets, should you choose to cancel them for any reason.

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