Facebook's Mark Zuckerberg to Meet With EU Digital Chief


All the attention on Facebook and Cambridge Analytica regarding breach of trust and exploitation of personal data is richly deserved. The scandal erupted a month with headlines detailing how a data data business, Cambridge Analytica, was able to crop information about 87 million people.

Facebook also committed to making it easier for users to access the data shared with the platform by downloading a secure copy and moving it to another service. That said, Facebook has known that this has been happening for years, and there is not much they can do about it, so they haven't: how do you know that digital information is being sold to someone else?

"This hearing will be an important opportunity to shed light on critical consumer data privacy issues and help all Americans better understand what happens to their personal information online", Committee Chairman Greg Walden and Ranking Member Frank Pallone said in a statement. "In fact, most websites and apps send the same information to multiple companies each time you visit them".

The social network would be wise to recognize at least a right to know, said Michael Froomkin, a University of Miami law professor.

Like many other apps, including rival Tinder, Bumble, which launched in 2014, used Facebook to speed up and simplify the process of registration and login.

Cambridge Analytica, co-founded by former Trump adviser Stephen Bannon and billionaire Trump supporter and extreme right-wing ideologue Robert Mercer, claimed it could create "psycho-graphic profiles" of people based on their Facebook data.

Sheryl Sandberg, COO of Facebook, recently said in an interview with TODAY's Savannah Guthrie that opting-out of sharing information with advertisers would be a paid product. In its proxy, Facebook says it does "not consider Mr. Zuckerberg's overall security to be a perquisite for his benefit", but now discloses the costs as "all other" compensation in the company's proxy.

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Since the average length of a Facebook update is 11 words you can see that the results of this "psychological manipulation" test were tiny. "Girls who are on social media are more likely to feel dissatisfied about their bodies", Josh Golin, executive director of the advocacy group, said on "Democracy Now!"

"Of all the social media that are out there, Facebook and Instagram provide the most available targeting options", she said. I think Facebook is doing the correct thing. For example, if Facebook user A uploads the address and phone number of person B who may or may not be on Facebook, the site recognizes this input as belonging to A, not B.

Zuckerberg also faced several questions from lawmakers about how long it takes for Facebook to delete user data from its systems.

Goggins said policies need to be made about how ads are presented on Facebook.

"You're directing people who don't even have a Facebook page to sign up for a page to reach their data, " Luján said.

Zuckerberg has of late come under fire for his company's inability to protect personal data of over 80 million users during the 2016 data leak.

In one of the toughest exchanges on Wednesday, Representative Anna Eshoo, Democrat of California - who represents a slice of Silicon Valley - repeatedly needled Zuckerberg for failing to explain its data collection practices to users in "clear and pedestrian language".