Apple Is Planning to Launch a News Subscription Service


Now according to a report from Bloomberg, Apple is looking to leverage their latest acquisition by integrating it into Apple News.

About a month ago, Apple spent part of its enormous cash reserves on acquiring digital magazine subscription service Texture.

Texture gave users the opportunity to subscribe to over 200 magazines for a $9.99 monthly fee. Altering the balance in favor of more subscription-based content could transform Apple News from a library- or RSS-like aggregator into more of a store.

Apple News now offers the ability to sell advertisements to participating publishers, but given Apple's personal privacy policies, a subscription service may be a better fit for the iPhone company. The service is said to be intended for launch within a year, placing the launch somewhere between the annual SXSW and WWDC events, if not sooner. Exactly what that ratio will be has not yet been revealed.

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Apple is planning to launch a premium subscription for news, Bloomberg reported.

Apple Music is an initiative that seems to be working out pretty well, so naturally, word on the street is that Apple is now considering other subscription services. Texture had about 100 staff. "We want the best articles, we want them to look wonderful, and we want them to be from trusted we don't have a lot of the issues going around", Cue said, likely alluding to the issues that Facebook and Google have had to deal with surrounding unverified news stories populating users' feeds.

While we don't know precisely when this service will launch, we do know it'll land within the next year which indicates Apple may be gearing up to announce it at WWDC 2018 and launch it formally alongside iOS 12 this fall.

Currently, there are no details about which news organizations Apple would partner with for the subscription service.