Apple has really gone harsh on its employees who were part of leaks past year, "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere".
The situation is so serious that Apple has been forced to contract employees of other companies to meet all the demands of the customers who are unhappy with their iPhones performance.
Apple's crackdown is nothing new, however.
Apple, Inc. fired 29 internal people the previous year for leaking information about company's upcoming projects.
Whether the memo cuts down on leaks remains to be seen. "While it may seem flattering to be approached, it's important to remember that you're getting played", it stated, adding that once a person loses their job for leaking, finding employment elsewhere could be hard. The memo highlighted that 12 of those leakers are arrested which determines to be the most stringent action taken in light of privacy breach. The 6.4-inch iPhone with OLED display is expected to be the most expensive iPhone Apple has ever launched, comparatively smaller iPhone with a 5.7-inch OLED display will make existing customers remain stick with Apple.
A report indicated last month that Apple was planning a new gold color of the iPhone X as an effort to restore sales of the flagship. The document is dated from September previous year and released in April. The risk is entirely on the Apple employee who passes along the information.
Apple on its memo also mentioned that the leaked information about a new product can negatively impact sales of the current products. In the memo, the employees were threatened with losing their jobs if they revealed trade secrets. The company need to deal with both the leaks among its own corporate employees as well as from its supplier partners.
Advanced technology is now making it easier for companies to catch leakers.
While they carry serious consequences, leaks are completely avoidable.
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