"They could take the device and bundle it with data and content", Miguel Nunes, senior director of product management at Qualcomm Technologies, told ET. Reliance Jio's next Sensation: Reliance Jio is all set for one more sensation: a laptop with a SIM Card. A report by ETTelecom says that Reliance Jio is in talks with Qualcomm to bring new laptops with cellular connectivity. The laptop will have built-in cellular connection for the Indian market. Reliance Jio evidently wants to make its presence felt among operators beyond smartphones. The company is working with major PC manufacturers for the "always-connected personal computers".
"The Always Connected PC combines the connectivity and the simplicity of the smartphone with the power and creative capability of the Windows 10 PC, transforming how we work and play", said Matt Barlow, Corporate Vice President, Windows and Devices, Microsoft. Last year, Reliance Jio had clocked $4.70 (INR 300) ARPU, much higher than all its competitors in India. This means that user will access internet on the laptop without depending on the Wi-Fi or any data card.
No other telecom provider has such an enormous presence in consumer electronics as Reliance. With JioPhone, Reliance Jio wants those people to get on to the 4G bandwagon who can not afford buying even the entry-level smartphones.
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"So if these productivity-centric devices are connected to cellular networks, it will boost the value proposition, driving growth for this segment: first, by providing ubiquitous connectivity on the go and, second, in terms of privacy and security as the cellular connectivity is highly secure compared to WiFi hotspots", said Neil Shah, research director, devices & ecosystems at Counterpoint Research. In the light of this news, Reliance seems adamant to embed Jio in each and every device that is capable of running the internet.
Also Read: Competition For Reliance Jio? "It's new for the OEMs, new for the operators, and new for the channel".