The family owned company, which was founded the day before 9/11/2001, also received this message from YouTube about their content. The upcoming change will also undermine publicity for gun rights supporters, it claimed. "This is really bad", wrote Full30, a gun video publisher.
It's unclear whether Apple would be comfortable letting users livestream to YouTube directly from their app. Apple doesn't now have its own competing live streaming service, but Google does still offer a competing piece of software in nearly every other area, raising questions about how much collaboration Apple would want to engage in. YouTube generated an estimated $10 billion in revenue past year, nearly all from advertising, and could make even more if it sells subscriptions. Google's decision to invest in a media literacy project comes at an especially interesting and troubling time for YouTube. Hiring a pro to create a professionally produced video could cost $1,000 or more.
YouTube has quietly rolled out a new policy banning videos that promote gun sales.
The firearms decision comes days before Saturday's March For Our Lives, a rally organized by survivors of the February 14 school shooting in Parkland, Florida, that left 17 dead.
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The new rules are scheduled to go into effect in April.
YouTube tapped Oakland Raiders quarterback Derek Carr, who operates an active channel for career and life updates with some 26,000 subscribers, to announce the latest update for its Live video product. Much like Facebook, YouTube now acts as a virtual public square.
"YouTube's newly released released vague and one-sided firearms policy makes it abundantly clear that YouTube can not be counted upon to be a safe harbor for a wide variety of views and subject matter", InRange TV wrote.
For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels deemed to be less credible.
YouTube didn't respond to request for comment. A flurry of businesses cut ties with the pro-gun group after the deadly Parkland school shooting. While Google is planning a broader effort to fight these "bad actors", on YouTube the company is launching an effort with verified news outlets.