Amazon, Google, Facebook Introduce New Tools for Game Developers

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Now you can-but without a 100MB download.

Right now you can try it with just six games: Clash Royale, Words With Friends 2, Solitaire, Final Fantasy XV: A New Empire, Bubble Witch 3 Saga, and Mighty Battles.

Game developers looking to add their games to the Instant Gameplay collection are in for a bit of disappointment: the service is now still in closed beta. This would be a WELCOME change to the Android developer universe, a universe which has traditionally been fraught with the curse of users without the will to pay for apps.

When you want to try a new Android game, you must download and install the app.

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As has become something of a tradition at the Game Developers Conference (GDC), GDC 2018 also begins with Google and the Google Developer Day. Instantly playable games are also accessible through social media posts and ads, places where Google has historically seen drop offs in installations.

Curious whether an Android game is worth the download? Google Play has a special store of files for each Instant-enabled app or game that holds a compressed, barebones set of game assets for that demo and nothing more. There are only eight partners in the beta right now, though Google plans to allow more and more developers to use the technology over time. Google Play Instant brings that same kind of immediate software gratification to Android gamers. Jonathan Karmel, Senior Product Manager at Google Play said, explaining some very early data from the live experiments which the company had been quietly running since December previous year. In some ways, it sounds like what Apple did with its App Store redesign last fall; games got their own dedicated tab with more in-depth content and curated categories to help people sift through the insane number of options out there.

"We're working hard to make sure any developer can develop an instant app", Karmel said. "You can check out game video trailers or use tags like "New" or "Action" to find a particular type of game", says Google.

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