Its music streaming market is dominated by players such as Apple Music, Google Play, France's Deezer and Simfy Africa, with only a few local operators such as mobile phone operator's MTN and Cell C with MTN Music+ and Black.
"We're incredibly excited to launch Spotify in Israel with a revolutionary new music experience", said Veronica Diquattro, Spotify's managing director in southern and eastern Europe. "Spotify considers the source, and thoroughly reviews and checks the accuracy of this information, before the suggestions are folded into the data that powers our services", its spokesperson clarified.
According to Bloomberg, Spotify will spend the short space of time before it enters the market meeting with investors to assist with a smooth process. The premium version of Spotify gives users unlimited skips, and allows them to listen to music while off-line.
"We've also seen that listeners are eager to describe the music they're passionate about in ways beyond traditional concepts like genre and mood".
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Line-In will also keep track of users' past edits, and includes "a number or surveys to test a submitter's music knowledge". If you're totally off from what other people suggest in past edits, it might be harder for your contributions to be considered.
In its much-anticipated filing to go public last month, Spotify revealed revenue growth was outpacing costs, suggesting the music streaming service was striking deals with the music industry that defeat the central tension in its business model.
Spotify boasts over 159 million listeners worldwide.