Snapchat introduces audience insights for creators


During the early days when Snapchat was used for the sole goal of exchanging nudes between two people, screenshot notifications were designed as a deterrent. Since after the Snapchat's overhaul it has been under criticism from users. A petition requesting that Snapchat revert back to its old design has amassed more than 860,000 signatures.

"Many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition at states.

Some of those already able to use the feature have taken to Twitter to serve-up proof of its existence. Now if say, your grandma, wants to check out what's happening downtown she can fire up the ol' desktop, head to and watch app user's uploaded snaps. That being said, the feature may make some users -particularly women and those prone to cyberbullying-feel safer, in which case, the rest of us will have to find some other way to circumvent the intentions of social media platforms.

This Snapchat update is the worst thing to happen since U2's album downloaded on everyone's phone. "There's an embed feature, letting you quickly and easily get a link or an actual embed code for inclusion in your own posts or website." .

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Even Burger King UK tweeted about the Snapchat update and its dislike for it.

"With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has, in fact, made many features more hard", states the petition.

She added that the users' reaction is being monitored closely, however, at this point there seems that the update has got no impact on the use of the app among young people. For years Snap refused to help creators get discovered, work with them on feature launches, help them if locked out of their account, or provide monetization opportunities.