The fanbase that propelled the novel to become the bestselling book of all time, plus the rest of us who were just curious to see how they pulled it off (so to speak), led the film to earn almost $100 million in its opening weekend when it arrived in 2015.
Directed by James Foley and once again starring Dakota Johnson and Jamie Dornan, Fifty Shades Freed continues the story of budding book editor Anastasia Steele, kinky billionaire Christian Grey, and their tumultuous romance.
First place was claimed by the erotic-thriller sequel, Fifty Shades Freed, which debuted with an opening weekend take of $39-million. We expect similar if not even more robust results for Valentine's Day on Wednesday.
"Peter Rabbit", an animated-live action hybrid that cost Sony Pictures about $50 million to make, after accounting for government production incentives, took in $25 million in the United States and Canada, according to comScore, which compiles box office data.
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Canadian athletes came close , but failed to reach the podium on the first day medals were handed out in South Korea. Tyler Nicholson of North Bay, Ont., finished 7th while Sebastian Toutant of L'Assomption, Que., ended up 11th.
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The $25-million opening bests the $24-million summer debut of Sony's critically panned but commercially successful "Emoji Movie" and the studio's April disappointment "Smurfs: The Lost Village", which opened with $13.2 million. Directed by Will Gluck ("Easy A"), the PG-rated "Peter Rabbit" features vocal performances by James Corden (Peter) and Margot Robbie (Flopsy). The film also earned mixed reviews, receiving an A- on CinemaScore and a 58% "rotten" on Rotten Tomatoes.
Fifty Shades Freed enjoyed a very satisfying climax at the box office this weekend with the biggest opener of 2018 so far - totaling $38.8 million to come in at #1 in the North American box office, far ahead of competition from other new releases Peter Rabbit and The 15:17 to Paris! The film notably stars non-actors Stone, Sadler, and Skarlatos as themselves.
In third was Clint Eastwood's look at the three Americans who prevented a terrorist act on a train traveling through France (and using the actual heroes in the roles), "The 15:17 to Paris" from Warner Bros., which took in $12.6 million.
Rounding out the top five were the holdovers, Jumanji: Welcome to the Jungle, with $10-million, and The Greatest Showman, with $6-million. "Jumanji" will finish the weekend with about $365 million in 38th place on the all-time domestic grosser list, $3 million behind "Despicable Me 2". Internationally, it added a further $98.1 million from global markets.