The ad was teased with star studded online trailers in the weeks leading up to the Super Bowl, generating huge online buzz and outrage about the "sequel" to the iconic Australian film Crocodile Dundee.
There's also a short cameo from the original Dundee, Paul Hogan, who licensed the film's rights for the advertising campaign for free, according to The Hollywood Reporter.
Thirty years after Crocodile Dundee first introduced the world to the land down under, Chris Hemsworth and Danny McBride bring the iconic Aussie franchise back as they embark on the trip of a lifetime. It's not long before he finally realizes that he was not in a movie trailer, but a tourism commercial.
He instantly jumped on. Not to mention getting the chance to mess with people.
Find out how you fare in Crocodile Dundee quiz below.
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'People were confused and wondering what it was, ' he explained of the buzz surrounding the commercial. "She texted me, 'What's up?' and I'm like 'With what?' and she's like, 'This Dundee movie, you didn't tell me about this!' And I was just like, 'I'll talk to you about it later'".
Screening the final part of the campaign during Super Bowl LII looks like it was a good move: it's tipped to be the most-watched American TV event of 2018, with an expected audience of more than 100 million viewers in the U.S. alone. US tourism is worth about $3.7 billion to the Australian economy annually, according to the agency, which has a goal to increase the spend to about $6 billion by the year 2020.
"I thought, personally, with the current state of movies, people for sure would assume, like, 'What a awful idea for a movie, '" McBride said.
But don't expect a real son of Dundee movie coming soon.
"Chris and I had never worked before and we had a blast on this, so who knows, maybe me and him can come up with something to do together - maybe we'll be the children of 'Mad Max, '" McBride said.