However, this year, the cold has been exceptionally bitter, causing the tiny town's digital thermometer to break at a bone-chilling -62° Celsius (-80° Fahrenheit).
MOSCOW - Even thermometers can't keep up with the plunging temperatures in Russia's remote Yakutia region, which hit minus 88.6 degrees Fahrenheit in some areas Tuesday. But there were several media outlets which ran stories of stunts and selfies in the extreme cold.
In this photo taken on Saturday, Jan. 13, 2018, Anastasia Gruzdeva poses for selfie as the temperature dropped to about -58 degrees F in Yakutsk, Russia.
The cold did have serious repercussions. And although students routinely go to school when it's 40 below, school was canceled throughout the region this week.
The below-freezing temperatures froze the eyelashes of locals, and two men reportedly froze to death when they tried to walk to a nearby farm after their vehicle broke down at the weekend.
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The adverse weather conditions were not as easy to brush off by authorities, however, who announced Monday that they are now operating on high alert, vigilant of the increased risk of cold-related emergencies.
Some local residents saw temperatures as low as -67° C, approaching the village's all-time record of -67.7°, set in 1933.
The press office of Yakutia's governor said Tuesday all households and businesses in the region have working central heating and access to backup power generators.
Imagine swimming in freezing temperatures in the coldest village on Earth.
But it is still some way off the coldest temperature ever recorded on the planet, which was -94.7C captured by a NASA satellite in east Antarctica in 2013.