In the last few weeks, the hashtag #TidePodChallenge has started bubbling up on video-sharing sites, social media, and other vlogging platforms. Another cool fact about them is that they're not food, and, additionally, it should be noted that they are, in many ways, not food. In addition to YouTube and P&G, the Consumer Product Safety Commission has issued a statement stating "A meme should not become a family tragedy".
Since 2012, young children have been exposed to these Tide Pods and have had to be hospitalized due to vomiting, breathing difficulties, and loss of consciousness, according to the American Association of Poison Control Centers. That's the same number they received in all of 2016.
We often see an odd kind of challenge trending on YouTube and it feels like within days anyone and everyone on YouTube uploads a video taking part in the said challenge to provide content for their audiences.
Some YouTubers have said that their Tide Pod Challenge videos have been removed and on January 17, YouTube spokeswoman Jessica Mason said in a statement that it would "work to quickly remove flagged videos that violate our policies".
"A member of staff overheard some of our older children talking about the Tide Pod challenge, questioning if it would be unsafe".
Tide parent company Procter and Gamble also want to stop people from eating detergent. We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs.
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The program shielded these immigrants, often referred to as "Dreamers", from deportation and granted them permits to work. It protects young immigrants - known as "Dreamers" - brought into the U.S. illegally by their parents from deportation.
Even if it's being done as a joke and the person never intends to swallow the detergent, biting into the pod will likely make it squirt down their gullet.
"Sometimes we've had people that needed to be put on a ventilator to help them breathe", Noble said.
"We therefore feel that by being proactive we are reducing the risk of any child attempting this challenge".
"If you know someone who ingested them, or think they might have ingested them, they should go straight to the ER or call the poison control hotline center", Smith said.
In this photo taken Friday, Nov. 7, 2014, laundry detergent packets are held for a photo, in Chicago. They are designed only to clean clothes and only to be used in a washing machine.
Consuming even small amounts of laundry detergent can be hazardous to health, says CNN.