Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Let us know down below.
Starting today we're changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers.
"Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP".
Most important is a pledge from YouTube that every single video in its Preferred program - including the thousands of clips uploaded so far - will be approved by a human "for their compliance with our advertiser-friendly guidelines". Translation: More popular stuff may be riskier, brand-wise, but we will sell it to you if you want.
In the blog post, YouTube said all of the Google Preferred videos in the United States would be vetted by humans by mid-February.
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In the coming months, YouTube will introduce a "three-tier suitability system" that will allow advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade offs.
After a troubling 2017 for its advertisers, YouTube is doubling down on its efforts to ensure brand safety.
A Business Insider investigation a year ago revealed that Google, which had billed Preferred as the cream of the crop for major advertisers contemplating shifting ad budgets from TV to YouTube, did not have a handle on what kinds of videos were featured as part of it.
YouTube is now working in beta with Integral Ad Science (IAS) to launch such a service, with other partners including DoubleVerify, as well as ComScore, Moat and OpenSlate set to follow.
The challenge for YouTube is to make sure advertisements don't show up next to troublesome content without cutting off the revenue stream of smaller video makers whose niche content helps make YouTube different from mainstream television.