UK Sport, the funding agency which distributes money to elite Olympic and Paralympic sport, has challenged Britain to win four to 10 medals at the 2018 Winter Olympics in South Korea. The group of 60-plus athletes, the largest ever sent from this country, will be expected to beat the record-equalling tally of four won in Sochi in 2014.
While the top end of that range...
UK Sport has more than doubled investment in winter sports since Sochi, putting up a total of £32m over the four years leading up to the 2018 Games.
Britain is not renowned as a winter sports nation.
"We know that our goals for any Games are always ambitious. Nevertheless, some fantastic work has gone on behind the scenes by all the teams working with our athletes to ensure they are the best prepared in the world".
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Skeleton, with Lizzy Yarnold seeking to defend her Olympic title, is another possible medal as is bobsleigh.
Ski and snowboard has a target of two to three medals, with slalomist Dave Ryding and Nordic skier Andrew Musgrave contenders along with others in park and pipe and snowboard.
There are also multiple medal opportunities across park and pipe and alpine. While the technology isn't mature enough to provide that air of reality, it would be interesting to see how it's received this time around and where the technology will stand in two years in time for the 2020 Summer Olympics in Tokyo.
Headset viewers will also be able to "fly" through the world of the Olympic Winter Games, giving the user a sense of the layout of the different locations of specific venues.
The target was announced here today alongside the launching of a UK Sport and Korean Cultural Centre UK photo exhibition titled "The Winter Wonders of Pyeongchang".