But while all this was going on, the people missing from the whole debate were the ones who had the greatest stake: the child model's parents.
The ad featured the boy wearing a shirt that read "Coolest Monkey In The Jungle".
In a shocking response to commenters on her face Facebook page, the model's mother, Terry Mango, is telling everyone to "get over it". American rapper, G-Eazy has ended his partnership with H&M over a "racist" campaign by the clothing brand, following in the footsteps of The Weeknd.
The Kenyan woman defended H&M in a series of posts on Facebook.
"I am the mum and this is one of the hundreds of outfits my son has modelled".
Speaking to Gulf News, Mango shared that she had been targeted by trolls over her comments, including those who used "monkey" as a racial slur. 'You can not try to defend my son and use the same words to describe me'.
Opinions from the worldwide community were spread among those who believed H&M was being intentionally racist, inadvertently racist or not racist at all.
H&M ultimately removed the image from the website and took the product out of rotation, promising to recycle the unsold garments.
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Due to the undeniable racist connotations behind the picture, it sparked a wide backlash against H&M.
"We sincerely apologize for offending people with this image of a printed hooded top".
@hm u got us all wrong!
A statement from the company reads: "Our position is simple - we have got this wrong and we are deeply sorry. We all make mistakes, some worse than others I guess". "But there are many questions you can ask - how did they miss that?" he asked.
Students around campus also could not believe H&M, a store very native to Penn State, had published such a controversial picture on its website.
Jesse's full post on Instagram.
G-Eazy, whose clothing line was set to launch soon, also explained why he cut ties with H&M on social media. We've not really decided what we want - we want to hear from them [H&M] first, then we can go out with a press release.
'Enough about y'all and more of what I see when I look at this photo. "I see a Young King", said LeBron James in a very passionate Instagram post. "The ruler of the world, an untouchable Force that can never be denied!"