Teens are eating laundry detergent for the 'Tide Pod Challenge'


The lure of Tide Pods, which look nearly like candy, broke into satirical conversations as early as 2015 when The Onion published column from the perspective of a child who wanted to eat a blue and red detergent pod.

"This is what started out as a joke on the internet and now it's just gone too far", Ann Marie Buerkle, acting chairman of the commission, told CBS News.

The latest trend, though, goes well beyond that, as teenagers know full well what they are eating.

Swallowing even a small amount of the highly-concentrated detergent found in pods can cause vomiting and diarrhea, USA Today reported.

#USAToday reported that last year, poison control centers received more than 10,000 reports of children five years old or younger ingesting the pods.

The laundry pod challenge is a unsafe new fad among teens who are filming themselves eating laundry detergent pods and then uploading the videos online, sparking concern among parents and doctors nationwide, CBS Los Angeles noted. Still, doctors and parents fear some enthusiastic Internet users may take the fake recipes a little too far and not only reenact them but also consume their unusual concoctions.

Before reading on, please remember: we were all teenagers once, and most of us, probably on more than one occasion, did something that left our parents shaking their heads and asking, "What the heck were you thinking?"

Tide laundry detergent in liquid form.

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When people bite down on packets, they burst and shoot a toxic mix into the throat.

Someone even came up with an edible Tide pod recipe.

Just when it nearly looked safe for Procter & Gamble Co.to advertise on YouTube again, the meme "eating Tide Pods" has surged again on social media.

Regardless of the media implications, videos of people eating Tide Pods are, of course, the last thing P&G wants to see.

Dr. Krug says once you eat it, the damage is done.

The teen videos hit fever pitch after satire site College Humour created a video of an adult eating detergent pods in March 2017.

A spokesperson for Tide says their trendy packets are only meant for cleaning, um, laundry.

Always keep detergent containers closed, sealed and stored up high, out of the reach of children.