Coca-Cola Co., facing an industrywide retreat from artificially sweetened sodas, is hoping its biggest Diet Coke makeover ever can win back consumers.
Would a new can design and flavors like "Feisty Cherry" or "Twisted Mango" convince you to drink Diet Coke?
Fizzy drink fans in the United States and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.
The research and development team at Coca-Cola tested over 30 potential new Diet Coke flavors, working with tropical, citrus, and even botanical notes before settling on the four new flavors. "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference".
"We cast a very broad flavour net after looking at what millennials are eating and drinking and what food and beverage trends and insights told us", said Melissa Schwartz, senior brand manager for Diet Coke.
Coca-Cola Zero Sugar, formerly Coke Zero, has unveiled a UK TV campaign showing an elderly man breaking free from his retirement home.
Coke says the new look could help attract new drinkers beyond the product's core consumers.
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Diet Coke will also continue to be offered in its existing package sizes, including standard 12-oz cans, mini cans, and glass and plastic bottles. That's why we're rolling out a modern design and adding new sleek cans - still 12 ounces with that old-school Diet Coke vibe and great taste.
Asked about this, a Coca-Cola spokesperson told just-drinks that the company is adopting the One Brand plan in the USA for regular, Zero and Life but not for Diet Coke because it "has such a large and loyal fan-base".
People who love Diet Coke tend to really, really, REALLY love it. "We want to build on the success we have had to date reminding people of what makes it so special".
The new design will feature the brand's iconic silver color accented with red and will include bold color palettes representing the new flavors.
"We set out to demonstrate progressive change and innovation with a look that would appeal to a consumer seeking bolder flavours, but without alienating the loyal Diet Coke fan base". All new packaging and flavors hit store shelves this month.
Diet Coke, known as Coca-Cola light in most global markets, is available in more than 110 countries around the world.