Toyota Bringing Amazon Alexa to Its Cars

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In the case of LG Display Co Ltd. (ADR) (NYSE:LPL), for example, its smart TV has Google Assistant, but its smart refrigerator uses Alexa.

"Throughout 2017, DISH took major strides toward building a suite of voice-control options for our customers, including a new DISH voice remote", said Niraj Desai, DISH vice president of product management.

LG is not entirely straightforward about the technical specifications of the WK9 either, merely listing on the Korean company's official USA website support for proprietary ThinQ Artificial Intelligence capabilities, "premium class sound" tuned by Meridian Audio, the 8-inch size of the product's touch screen display, and both built-in Google Assistant and Chromecast functionality. Companies starting with, and, all are preparing to integrate the Alexa voice assistant on their new notebooks and desktops.

However, one manufacturer - Whirlpool - appeared unwilling to choose a favourite.

"[The firm] has proven that there is a logical use case for a hands-free assistant in the smart home". But its subtext is all about Google versus Amazon.

A report in Bloomberg suggests that Google may launch a re-vamped online store in February, with devices featuring Google Assistant front and center.

Google Assistant soon will be coming to more than a dozen voice-activated speakers, including Altec Lansing, Anker Innovations, Bang & Olufsen, Braven, iHome, JBL, Jensen, JB, Klipsch, Knit Audio, Memorex, Riva Audio and SoLIS, Huffman said.

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And of course, the data that a large audience would churn out while interacting via voice day by day is what both of these giant companies really want.

Google will have a stand-alone booth at the event for the first time in a long time.

The firm's $349 (£258) HomePod smart home hub has yet to be released and even Apple-themed news site Macworld acknowledged this week that it "barely competes with the Echo as a smart home companion". There are also additional LED indicators dedicated to Alexa to make an Echo-like feel.

Currently, Cortana boasts just 230 skills - a far cry from the 25,000 available via Alexa.

This year's CES is opening on Tuesday in Las Vegas. Samsung meanwhile is playing catch-up with its Bixby assistant.

More important than product push, Google's "VIP" presence at CES is also potentially a hiring gesture to poach developers, an analyst at Forrester Research told the Washington Post.

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