Mercedes most successful premium carmaker in 2017


"The decision to introduce long wheelbase E-Class was strategic and highly successful". The performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017.

BMW Group India delivered 9,800 vehicles (BMW + MINI) in 2017, registering a growth of 25 per cent as compared to 2016, thereby becoming the second best-selling luxury auto brand in the country. We thus surpassed our prior-year unit sales for the seventh time in succession.

"Success in our core business provides the basis for us to actively shape the mobility of the future", said Dieter Zetsche, chief executive of Mercedes parent company Daimler. The record-breaking figure for the year cements the brand's position as the market leader in the premium segment, with a 2.3% market share.

2017 was a banner year for Mercedes-Benz, holding off BMW and Lexus for the title of world's best-selling luxury automaker. The second half of 2017 also saw an acceleration in sales with the launch of the all-new BMW 5 Series.

The auto division's growth a year ago was driven in particular by the new E-Class Saloon and Estate and the sport utility vehicles, he added.

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The optimal combination of these four areas will be a crucial success factor for offering customers the most convincing overall package.

Mercedes has surpassed annual sales mark of 15,000 units for the first time in India and it is the only luxury auto brand to achieve that.

Approximately 2.3 million Mercedes-Benz vehicles were sold worldwide in 2017. "Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for MercedesBenz in the luxury auto segment in India".

"The 58th consecutive record month to close the year underscores our customers' trust in the first-class products from Mercedes-Benz. In 2018, we will systematically continue along this path with CASE". The company also plans to implement innovative aftersales initiatives and consolidate existing service initiatives. Besides the AMG line, the company's range of compact cars accounted for 620,000 cars sold with a mix of A-Class, B-Class, CLA and GLA.