Instagram Direct is the pure Snapchat clone you've been waiting for


Similarly, you can swipe into Direct from Instagram just as easily. The app will be available in handful of countries starting today on both Android and iOS. While the app is more oriented toward sharing images, swiping up on the camera interface will also allow you to send regular text messages to individuals or groups.

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application.

The standalone Direct app opens on the camera like Snapchat, and swiping to the left of it will bring users to their Profile screens, whereas their inbox is located to the right.

If you install this new Direct app then your Instagram inbox appears in this app and it can only be used in the direct app.

The Verge reports Instagram is now testing Direct in five countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

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According to The Verge, Instagram is playing with the idea of taking that last feature out of its main app and moving it to a standalone one by the name of "Direct".

"Direct has grown with Instagram over the past four years but we can make it even better if it stands on its own", Shah said.

You can also open Instagram app directly from the Direct app. Swiping down from this screen shows your messages, very much like the opposite of Facebook Messenger when the camera was accessed with a swipe from the top. As of April 2017, Instagram Direct, still married to the Instagram app, had around 375 million active monthly users. Otherwise, I wouldn't expect a lot of users to use the app. Installing Direct will give you access to exclusive filters, and the usual Instagram features like Boomerang.

In case, Instagram launched Direct globally, for which no current timeline has been given so far, Facebook would become an owner of the third famous messaging tool alongside WhatsApp and Messenger.