Google Starts Blocking YouTube on Fire TV, Echo Show

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After a series of disagreements over how Amazon is accessing YouTube content, Google has pulled the plug on YouTube access for Amazon's Echo Show and Fire TV devices.

Google has been wanting its smart speakers on Amazon but the online shop does not want a conflict of interest between the Google Home and its Alexa products.

The stakes are high: many in the technology industry expect that interacting with computers by voice will become widespread, and it is unclear if Amazon, Google or another company will dominate the space.

Now, with the feud with Google, Amazon is making its intentions known: the retail giant is making no bones about its future and plans that include a takeover of the consumer reatail space.

For Fire TV owners, you'll lose access to YouTube on January 1. "We hope to resolve this with Google as soon as possible".

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Amazon said in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website". Amazon was able to bring back YouTube support several weeks ago with a workaround that just loaded the web versions of videos, but now Google is done playing around. Neither company comes out of this looking particularly good, but the tiff has been escalating for a long time. For Amazon, that leap has made CEO Jeff Bezos the richest person in the world, with a total net worth of more than $96 billion.

However, the spokesperson said, Amazon doesn't carry Google's Chromecast streaming device or its Google Home virtual assistant, or allow users of the Google Cast browser extension to access Amazon Prime Video. Not so with Google. Back then, Google explained that the Echo Show's implementation of YouTube lacked integral features and created a broken experience for users.

Now that YouTube is again blocked on the Show and on Fire TV, Amazon might have to come to the bargaining table.

Amazon's solution was largely a case of having the Show display YouTube as if it were on a desktop browser, which was far from ideal, but it seemed to make everyone happy until a better solution could be developed.

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