GM will soon lets you order Starbucks from behind the wheel

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Drivers can access Marketplace from their auto dashboards, where they will be able to buy food, find gas stations, receive discounts on GM products and services, and make reservations for parking spots, restaurants, and hotels, among other services.

Drivers can also purchase more data for in-vehicle Wi-Fi hotspots, discounts on oil changes or deals on GM accessories in the "Shop" section of the application.

GM hopes to add more vendors soon, although the automaker says it is unclear how many the platform may ultimately host.

On the surface, it seems convenient to be able to order ahead of time using your car's infotainment system-I guess just calling places with a phone is too big of an ask-but I can't imagine Marketplace has streamlined the placing of complicated orders to cut down on time you are distracted? The application appears as a widget on a GM car's touchscreen, and doesn't require the driver to type, scroll or search for desired services. In fact, Shell's service will let you pay for fuel from within your vehicle. The platform is called Marketplace, and GM is adding it to its Buick, Cadillac, Chevrolet, and GMC vehicles for their 2017 and later models with compatible features, according to the company's website. This effort began last week and will be completed Tuesday. In addition, he said GM plans to expand integration into its vehicles of music, news and other information services.

The in-car transaction service evolved out of GM's work with IBM Corp. on the auto industry's first cognitive mobility platform.

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General Motors (GM) wants to help you get your favorite cup of coffee faster with its new Marketplace platform.

"Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back", said Chamorro. Chamorro said more merchants are expected to join.

Dunkin' Donuts: The division of Canton, Mass. -based Dunkin Brands Group Inc. allows DD Perks members to preorder and pay onscreen at their preferred pickup location.

And as tech companies, which are also racing to build the driverless vehicle, compete with established automotive manufacturers, it makes sense for those companies to level the playing field against potential Silicon Valley rivals. It takes about 10 seconds before the app launches and reveals icons for leading brands in retail, fuel, hospitality, food, hotel and transportation that also include in the early stages Dunkin' Donuts, Applebee's, Wing Stop, TGI Friday's, IHOP, Parkopedia, Priceline.com and Delivery.com.

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