Lamborghini finally unveils the $200000 Urus SUV

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The Lamborghini Urus was finally unveiled at the luxury carmaker's Sant'Agata factory in Italy, five years after the concept Urus was revealed in 2012 and two years after the luxury SUV was officially announced for a 2018 release. The luxury auto maker has said that the first deliveries of their new Urus will start in the spring of next year.

The SUV "allows you to travel on any terrain: on road, off road, on ice but also on sand dunes", said Lamborghini research and development director Maurizio Reggiani, suggesting it will be the fastest SUV on the market.

With the best power-to-weight ratio available in an SUV, the Urus can get from 0-60mph in 3.4 seconds and go on to a top speed of 190mph.

The Lamborghini Urus is powered by a 4.0-liter V8 twin-turbo engine capable of up to 650 horsepower, supported by an eight-speed automatic transmission. It also receives adaptive air suspension and carbon ceramic brakes.

With a length of 5.11 meters, the Lamborghini Urus surpasses the SUV coupe from Garching by about 21 centimeters.

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"Lamborghini is a hidden gem, and adding the Urus SUV will propel volume closer to Italian rival Ferrari", Bloomberg Intelligence analyst Michael Dean said in an note about the vehicle.

John Giunta, a Lamborghini dealer in Sarasota, Florida said, "Now we live in a different world".

Roughly 5% of the company's global buyers are female, according to Lamborghini, and a lot of them live in the United States and Europe. The Urus elevates the SUV to a level not previously possible, the Super SUV. These are impressive performance figures for a large SUV.

Inside the Urus develops into a luxury sports auto, with three-spoke steering wheel incorporating a vibration damper to enhance comfort and multifunction controls including the Lamborghini Infotainment System (LIS), vehicle set-up, media, telephone and navigation. Sufficient appetite for SUVs in China, where the luxury automobile market grew by 54% a year ago, could make Lamborghini's model a success.

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