One Apple Watch sold for every seven iPhones in Q3 2017

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The numbers for Q3 2017 suggest that Apple shipped 3.9 million units of the Apple Watch, which is the company's strongest quarter ever for the Watch.

Canalys analyst Jason Low notes that cellular connectivity appears to be driving demand, which is mitigating concerns at wireless carriers that consumers aren't interested in cellular smartwatches (a concern that I shared previously). Apple shipped 23% of all smartwatches, fitness bands, and other wearables, Canalys said, just ahead of Chinese low-priced seller Xiaomi, at 21%, and Fitbit (fit), which captured a 20% market share. The Watch Series 3 is available in Wi-Fi only avatars as before in most markets, while some countries get the LTE variant as well that uses a separate data connection which gives it more capabilities even when a phone isn't paired. Despite increased shipments, the overall wearable band market dropped by 2% to 17.3 million units, primarily due to the waning demand for the basic bands, Canalys estimates.

Incidentally, this is the very same quarter where Google, which makes the Android Wear smartwatch platform to rival the Apple Watch, has been completely silent on the future of its smart watches. Nobody's streaming video to such a small screen. The third generation device had a significant impact on sales despite being launched just 10 days before the end of the quarter.

Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones.

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With holiday sales starting soon, the year 2017 is expected to be record-breaking for Apple's wearable division. However, it did mention during its latest results call that the wearable business, which includes Apple Watch, AirPods, and Beats products, grew 75 percent year-over-year. Apple is on the list - but there are nine others you may be overlooking.

At 9.53 a.m. EST, Apple shares were down 0.57% at $173.02.

After a short disruption by Xiaomi, Apple Inc.

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