Whatever method you prefer, it's best to lay out a battle plan and prepare early.
You won't be missing all that much at the malls as more well-known retailers than ever will be closing their brick-and-mortar stores all or most of Thanksgiving Day, with some opting to close on Black Friday as well. BestBlackFriday.com sees JCPenney and Macy's offering average discounts of 60-65%, with Kohl's right behind at 55-60%.
"I'm expecting 70 to 80 stores to close on Thanksgiving, with key stores this year to include Home Depot, Nordstrom, Staples, Sam's Club, Costco and (likely) Lowe's".
Black Friday sales week kicks off on November 20th and runs through the Thanksgiving weekend, ending shortly after Cyber Monday.
Cyber Monday (27 November) also continues to be an important day for online shopping and falls around pay day for many people this year.
When it comes to holiday shopping, the Connecticut Better Business Bureau said consumers need to comparison shop - and not get swept up in the deluge of Black Friday "sales" - to make sure they aren't getting a raw deal.
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The Amazon Black Friday 2017 deals do not list by far all individual deals.
From midnight on Thursday night, you can check the latest deals on the Amazon Black Friday webpage.
The electronics giant will still have door-buster deals available in-store only on Thanksgiving Day and Black Friday.
Get the most for your money by keeping in mind that you may find better deals after Black Friday, Small Business Saturday and Cyber Monday.
Never Pay for Shipping - Don't let a sneaky shipping charge negate a chunk of your savings. Online purchasing also offers an entry for those working a phishing scam, which is when emails made to look official seek confidential information or load malware onto a target computer. You might end up overpaying if you get taken in by so-so prices masquerading as fantastic bargains, and you can miss out on great deals because you didn't do your research.
57 per cent of all deals purchased between 12am - 4.30am being video games consoles, games and tablets.
The National Retail Federation expects total holiday retail sales in November and December of 2017 to be between $678.75 billion and $682 billion. Check your credit card rewards program for special points that could add up on Black Friday. With some planning and just a bit of luck, you can minimize your share.