Snap and NBC form a studio just for mobile-only TV shows

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They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning.

The new and yet to be named Joint Venture has already signed their first deal with filmmakers Mark and Jay Duplass.

She will work with creative talent from across the industry while continuing to collaborate with talent from NBC Entertainment, headed up by president Jennifer Salke. Both companies adhere to the idea that entertainment for mobile platforms needs to be produced differently than for traditional venues.

Over the past year, Snapchat has worked with NBC as well as other networks and media companies to produce original, short-form shows for its platform including an NBC offshoot of "The Voice" on Snapchat - which ended up getting an Emmy nomination. Partnering with NBC and splitting ownership of the new joint venture equally also places Snap in a position of control, as pointed out by TechCrunch.

The studio will be based in Santa Monica, California.

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The US TV network has previously been behind hit shows such as Parks And Recreation and Will & Grace, and also created the first daily news show for Snapchat - Stay Tuned. Earlier this year, NBC invested $500 million in Snap as part of the company's IPO.

Maggie Suniewick, president of NBCUniversal Digital Enterprises, said: "NBCUniversal is proud to have been Snap's first partner to create Shows, and we've seen consistent audience growth and engagement on the platform". It's unclear how many series the studio will produce, but Mark Duplass told Variety they have about six different TV show ideas across genres.

In August, Snap said the "Stay Tuned" news show drew more than 29 million unique total viewers since its launch in July, and that more than 40 percent of viewers watched the show at least three days a week, showing potential for publishers to reach younger audiences on Snapchat.

Sean Mills, head of original content for Snap Inc, said the company sees scripted as "the next exciting chapter to dive into". "We'll try to not to fuck it up".

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