Target was piloting the Google Express integration in California and NY, so today's announcement marks a nationwide expansion of the program, minus Alaska and Hawaii. Users can both order and reorder items from the retailer, and Target also offers free two-day shipping if the order total is $35 or more. The move is happening as Google says shopping will be available later in 2017 through Google Assistant on iPhone and Android phones, joining its Google Home device and Android TV.
Over the past year, we've made it possible to shop with your Google Assistant across devices. "What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products". Still, it seems Google, Walmart and Target don't want to see Amazon - which has a dominant position in smart speakers today - to run away with the new market.
Starting today, you can shop Target from anywhere in the United States through Google Express and with the Google Assistant (except for Alaska and Hawaii). He believes that voice shopping will be more prevalent in the next few years. For Google, the deal extends the appeal of its online mall at a time when more shoppers are beginning their online product searches on Amazon.
"We have lots of different choices of how they buy from us", said Mike McNamara, Target's chief information and digital officer.
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Target, looking to keep pace with Wal-Mart Stores and Amazon.com, is expanding its pact with Google's shopping service to the entire US and will soon add voice-activated smartphone purchases.
Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the USA since late 2014.
The news follows a similar announcement from Walmart in late August, which saw the retailer - Amazon's biggest rival - partnering with Google on voice-based shopping. In the future, REDcard credit card owners can add that to their Google Express account for five percent off most of their orders. According to Forrester Research, 12 percent of shoppers own some voice device like Echo or Google Home. The company has been experimenting with this using Google Home, but you can only do so much blind shopping with your voice.