GAME CHANGER: Fashion Giant Gucci Pledges To Go Fur Free In 2018

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Marco Bizzarri, Gucci's chief executive, said the brand would drop fur starting from its spring and summer 2018 collection, adding that the decision had been taken alongside Michele.

Guccis fur-free decision is part of the companys new 10-year "Culture of Purpose" sustainability plan, which also includes the houses commitment to contribute 1 million euros as a founding partner of UNICEFs Girls Empowerment Initiative.

As such, the brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul, which is a breed of domestic sheep.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values. I felt it immediately when I first met Alessandro", said Mr. Bizzarri.

The brand's remaining fur items will be given to a charity auction, and the proceeds will be donated to global animal rights organisations Humane Society worldwide and LAV.

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The brand's latest SS18 collection was noticeably fur-free and marks the beginning of Gucci's policy to be more animal-friendly.

"The refusal Gucci fur is a huge change in the rules", she said.

Gucci will go fur-free next year and auction off all its remaining animal fur items, the Italian fashion house's president and CEO Marco Bizzarri has announced.

Kitty Block, president of Humane Society International, said: "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion". This is a group of worldwide organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashion industry. In 2016, Italian designer Giorgio Armani announced his brands would end their use of fur, "reflecting our attention to the critical issues of protecting and caring for the environment and animals".

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