Amazon's new plan aims to get teens hooked

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Teen logins are evidently a new feature of Amazon Households, which allows an account holder to share prime shipping and digital content with members of their households.

Amazon has now introduced a way for these teenagers to login, shop and stream independently on the Amazon App while still keeping their parents informed. That option then takes teens to write a short note to send to their parents about the purchase, where they can say "I need these sneakers", or "I ran out of granola bars".

With the full slate of benefits still included, students enrolled in a four- or two-year college will still have access to services like Prime Video, Prime Music, Prime Photos, Free One-Day shipping (where available), and more. Parents can approve all orders or set pre-approved spending limits per order - offering teens a customized level of autonomy that can change and grow as they do.

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To get started, Teens and parents can go to amazon.com/forteens and click on the "Teens Start Here" option. Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon's policies. Parents will not be charged for adding their teen to their account, Amazon said.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

With the holidays quickly approaching, Amazon is doing everything it can to get its Prime service in as many households as possible. Parents will also choose a payment method and shipping addresses their teen can use when buying items.

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