Porsche launches a auto subscription service

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The Launch level, which costs US$2000 ($2570) per month, provides on-demand access to eight variants, including the 718 Boxster, 718 Cayman S, Macan S and Cayenne.

The month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access to the different Porsche models via a mobile app.

This service is apparently part of Porsche's "Strategy 2025" program, which aims to cater to those people who want to experience their sports cars.

This seems like a very interesting move for Porsche, but could open the company up to many first time city-dwelling buyers with only the space for a single vehicle, but still the desire to occasionally unleash their sports auto soul.

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The "white-glove" service covers vehicle tax and registration, insurance, maintenance, and detailing, meaning all you have to pay for is the monthly fee and for fuel and parking. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips".

As to how the program works, subscribers simply need to fire up their Porsche Passport app, select which vehicle they want and when they want it, and Porsche will handle the rest. There is also a one-time activation fee of $500, which is deducted from the first credit check. Upon approval, vehicles deliveries may commence anywhere in the metro-Atlanta area beginning November 2017. When you want a new vehicle, you can schedule either a future or same-day swap. (PCNA) is the exclusive US importer of Porsche 911, 718 Boxster and 718 Cayman sports cars; Macan and Cayenne SUVs; and Panamera sports sedans. But even though a new subscription program to be piloted by the German automaker is certainly still intended for the well-heeled, it would chop a few zeroes off the cost of such a lavish lifestyle, at least in the short term.

Clutch's technology platform will manage customer interaction as well as the end-to-end service delivery for Porsche Passport. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

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