Facebook India MD Umang Bedi quits


Umang Bedi, Managing Director of Facebook India & Southeast Asia, has submitted his resignation just over a year after he joined the social media company.

Before joining Facebook in 2016, Bedi was the managing director of South Asia at Adobe and was associated with the company for more than five years.

Sources close to Bedi said he may be starting a venture on his own.

Reddy stepped down soon after Facebook shut down "Free Basics" in India following an order by telecom regulator Trai barring operators from charging discriminatory rates for Internet access based on content.

Mr. Bedi had joined Facebook in July 2016, taking over from Kirthiga Reddy. He now handles the new revenue streams from FMCG advertisers for Facebook. Facebook was forced to drop the initiative after howls of protest.

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Bedi will be with Facebook till the end of December.

As per recent reports, India now boasts a total of 241 Mn active users, compared to the United States' 240 Mn Facebook-using populace. He has alsobeen associated with HT Media and Hindustan Unilever.Bedi had joined Facebook in July past year, taking over the India business from Kirthiga Reddy who moved to thecompany's headquarters in Menlo Park, the US.

Active users in India are up 27% in the past six months alone (+50 million), compared to growth of 12% (+26 million) in the U.S. over the same period.

Commenting on Bedi's exit, Facebook said, "He's built a really strong team and business during his time with us, and we wish him all the best". India has now become the largest market for Facebook, beating its home turf US.

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