Felix 'PewDiePie' Kjellberg dishes out N word during PUBG livestream

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The 27-year-old Swedish vlogger, who has 57 million subscribers to his YouTube channel, used the N-word while playing video game PlayerUnknown's Battlegrounds.

After uttering the racial term, he said: 'I don't mean that in a bad way'. He said: "What a fucking nigger...sorry but what the fuck". After the segment, Kjellberg explained that "Sometimes I forget I'm streaming". He added: "I know that no one watching gives a shit".

Metro.co.uk has contacted reps for PewDiePie for comment.

This is not the time the YouTuber has courted controversy.

Vanaan's intentions to stop Pewdiepie making money from Firewatch videos now creates a new issue of fair use, and whether developers should be able to stop people from uploading videos if they simply do not like them.

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In the aftermath of the events in Charlottesville last month, PewDiePie released a video in which he seemed to be reconsidering making Nazi references in his YouTube videos that are watched by millions of people.

Just ask Big Brother 8's Emily Parr, who was asked to leave the show after saying it. The developer took to Twitter stating that he has vowed to file copyright takedown demands with any service that hosts videos of PewDiePie's play throughs of Firewatch. Vanaman was keen to immediately distance Campo Santo from Kjellberg, whilst also acknowledging that the 5.7 million views that Kjellberg's Firewatch video received benefited the studio, saying, 'Furthermore, we're complicit: I'm sure we've made money off of the 5.7M views that video has and that's something for us to think about'. During the stream, while referring to another player, he said "What a f***ing n*****!"

You can find that series of tweets below, and judging by the reaction from the rest of the industry, this definitely won't be an isolated incident.

Though Kjellberg usually leaves his livestreams up as archived sessions after they're over, this one - titled "CALIFORNIA ROLL" - isn't available.

MailOnline has contacted YouTube and Kjellberg's representatives for comment.

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