Bugatti has brought former Formula 1 driver Juan-Pablo Montoya on his special Erha Lessien track in Germany, accompanied by a team from SGS-TUV Saar, a body responsible for certifying record performance. BBC Top Gear mentions that he would have "done anything Bugatti wanted" to drive a Chiron.
Bugatti has set the record for the fastest time to go from 0-400kph and back to a standstill again for a production vehicle.
Getting up to such lofty speeds is achieved with a mammoth of a powertrain, in this case an 8.0-liter quad-turbocharged W-16 with 1,480 horsepower and 1,180 pound-feet of torque on tap.
With no new cars to reveal at this year's Frankfurt Motor Show, Bugatti has instead used the opportunity to demonstrate just how fast the 1,479bhp Chiron really is.
And the Colombian driver managed to go from 0-249-0 miles per hour and back again in 41.96 seconds.
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The record was set with a standard production auto and was supervised and officially measured by SGS-TÜV Saar. Of course, the Chiron is a super sports auto that requires your full attention when you are behind the wheel. At launch, only two are active, taking care of any low-end turbo lag. Bugatti Chiron took 32.6 seconds and 2.6 km to accelerate to up to 400 km.
That wing, along with the 16.5-inch front carbon ceramic rotors and 15.7-inch rears slowed the auto down at a rate of close to two g, bringing the supercar to a halt in 9.3 seconds and in less than a third of a mile. It set the latest record using the wealth of technology Bugatti have developed specifically for the auto. Once the driver hit the brakes then it took about 9 seconds to come to complete halt and covered a distance of about 490 meters after applying the brakes.
Still, even without that achievement it seems sales haven't been slow.
Three hundred of the limited series of 500 Chiron have been sold already.
Not that Bugatti needs to prove the Chiron is quick, but when you have a 1,479-hp supercar, you might as well set some records. Base price is an eye-watering $2.7m.