Amazon Moving Into US Ticket Sales, Threatens Ticketmaster Dominance

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With the scale of the ticket buying market - parent company Live Nation reported second quarter earnings in 2017 of $2.8 billion - getting a foothold into the industry would be especially fruitful for Amazon's bottom line. Analysts have pegged the move as yet another play to get buyers to subscribe to Amazon Prime and keep them engaged with Amazon products and services.

Now, the Seattle e-commerce behemoth is reportedly in talks with major concert venues to start selling tickets to their shows and sporting events.

Get tech news in your inbox weekday mornings. But more competition for Ticketmaster is always a good sign in the online ticket retailer game. However, Amazon has been unwilling to share this buyer data with partners and has looked into league-specific partnerships to sell tickets on the secondary market similarly to companies like StubHub.

Ticketmaster, owned by Live Nation Entertainment, dominates the ticket-selling market, acting as exclusive vendor for primary tickets at many major US venues.

With its technical expertise, customer base, Prime membership program, and willingness to experiment, it seems no industry is safe from Amazon.

Amazon might get into event ticket sales, according to a new report from Reuters. That figure does not include revenue from the reselling of tickets, which BTIG estimates at $250 million.

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"For music acts and sports teams, selling tickets through Amazon could help sell their merchandise", Reuters reported.

This would be fantastic news for those who have grown exhausted of having to rely on Ticketmaster for your ticket purchases, although it is way too early to predict what service charges Amazon may include on ticket sales.

The firm already sells ticket in Britain, and has outsold Ticketmaster for some events, according to Reuters.

Live Nation, which owns Ticketmaster, declined to comment on the news and Amazon failed to return a request for comment.

Reuters says that Amazon had talked to Ticketmaster about potential partnerships stateside, but that its sources claim those talks have stalled.

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