Face filters are an admittedly hard technology to navigate from a cultural standpoint, but there have been enough controversies with apps like MSQRD (acquired by Facebook) and Snapchat for young startups to learn from and avoid making mistakes.
"The ethnicity change filters have been created to be equal in all aspects", Yaroslav Goncharov, the app's CEO and creator, said in an email.
In a statement sent responding to the Daily Dot's request for comment, FaceApp CEO Yaroslav Goncharov didn't directly address the assertion that these filters might be offensive for allowing people to "try on" the appearance of another race for entertainment purposes. "The "Spark" filter was quite a different case. They are even represented by the same icon", Goncharov wrote.
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She also discussed the symbolism of hope behind the title, and how rainbow motifs have come to be a large part of her life. Luke . "I hope you guys like it, I hope you can hear it and I hope it helps people".
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"I just think that over the course of the season they will need more, and that's why they're not making my top four". The top four will be completed by Manchester United and Chelsea .
"Im glad faceapp, that fun app we all used for 24 hours, just invented black face as a cool retro comeback attempt", Tweeted one user. The "Asian" filter softened my features, broadening my nose a little and flattening my bulgy eyes. Lucy Yang/INSIDER FaceApp's "Indian" filter. The app didn't use a diverse enough data set while training the filter to define "hotness", which essentially meant that the filter tried to make everyone look whiter to make them look more attractive. "In addition to that, the list of those filters is shuffled for every photo, so each user sees them in a different order", he added. The "black" filter darkened my skin, also broadened my nose, thinned out my eyebrows, and puffed my lips up.
It's a truly freaky move for FaceApp, especially since the CEO apologized for "the unquestionably serious issue" of its whitewashing "Hot" filter just earlier this year.
And although FaceApp's "digital blackface" filter is receiving backlash now, it isn't the company or the industry's first run-in with racial stereotyping.