The video app was launched in August past year, designed as a dedicated social network for high schoolers. It's unknown how much money Facebook invested in the program, but we do know how much it was willing to spend. It's no wonder why many aren't familiar with Lifestage, seeing as how it failed to reach the App Store's top charts.
The app expanded to Android in October 2016 but never achieved mass adoption.
Only users aged over 21 were allowed to join the app, although that rule was easily bypassed, causing some privacy concerns.
"We originally launched Lifestage to make it easier for teens in the USA to connect with others at their school by creating a video profile with content for all of things that make up their identity", a company spokesperson told Business Insider. The limitations on its membership were meant to increase the privacy of its users, but content was public and there was no way to enforce the age rule. It worked by creating a platform for teens to share selfies and videos that could be watched by their classmates.
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Despite the shutdown, Facebook said Lifestage wasn't entirely a failed experiment. That's because its Instagram app's "Stories" feature now has 250 million daily users, compared to Snapchat's 166 million.
It's not only Lifestage that received the axe. All of your groups from this app will be available in the main Facebook app, where you can continue to connect with all your communities.
The company said in a post that it was rather focusing on improving the experience for groups within Facebook's main app. No longer will you be able to log into the app from September 1. The company encourages everyone to browse their groups using the main app or the website instead.
Lifestage was developed by a product manager who was a teenager himself when it became available on the iOS App Store in late August 2016.