It appears that Xi Jinping has failed to see the humor in these comparisons. Apart from flashing error messages, Winnie the Pooh stickers have also been removed from WeChat's official sticker gallery.
While authorities have not explained the recent clampdown, observers believe the long-standing joke could be the reason for Winnie the Pooh being blocked once again in China. The meme which started on the internet in 2013 after a picture of President Xi with then US Prez, Barack Obama walking side by side was compared to that of the Winnie The Pooh and Tigger, a tiger.
Chinese social media users have been testing the boundaries imposed on the lovable creation of AA Milne.
"Poor little Winnie. What did this adorable honey-loving bear ever do to provoke anyone?" one Weibo user wrote, according to Sky.
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"Historically, two things have been not allowed: political organising and political action".
Qiao Mu, assistant professor of media at Beijing Foreign Studies University told the Financial Times that "the Winnie issue is part of a trend".
"But this year a third has been added to the list: talking about the president".
Ahead of the country's Communist party congress this autumn, posts featuring the beloved children's book character were censored on the Chinese social network Sina Weibo.
The following year, the comparison was extended to Xi's meeting with Japanese Prime Minister Shinzo Abe, who was pictured as Eeyore, the sad donkey, alongside the bear.