Default HTC 10 Keyboard App Begins Showing Ads To Users


So says a bunch of pissed off HTC customers over on Reddit, who have slammed the company for shoving adverts onto the top of the default TouchPal keyboard on some of its Android smartphones, including the HTC 10. But pushing ads on default keyboard app will definitely upset users and HTC did the same mistake. Judging by the backlash on social media, the majority of affected are HTC customers. "This is absolutely not the experience we intended, and we're working to immediately fix the error and remove the ads as quickly as possible", HTC said in a statement.

Both companies are to be blamed in this case. The good thing is that users can take matters into their own hands and install another keyboard. And HTC's response has only managed to rile up users even further.

In response to the complaints, the official HTC Twitter account is asking users to uninstall the new updates to the keyboard. It also resulted in an apology from HTC, which chalked the ads up to some kind of "error". Banner ads should never have been built into a keyboard that's installed by default in the first place. Users aren't pleased by the sudden change which alters their overall experience. The only feasible error we can think of is possible a misunderstanding between HTC's engineers and executives, the latter of which might have determined that it made financial sense to include ads on the free version of TouchPal.

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While it's definitely plausible that this was an innocent error, it has already turned into a PR mess due to the delay in HTC's response.

Yet, that's exactly what some owners of HTC Android phones are discovering on their devices. Hopefully this is the first and last time such an unintentional misstep happens.